Building India's Precision Agri Value Chain

Nurturing Bharat's Food Future

Connecting farmers, processors, and distributors across India's agricultural value chain — from field to fork, at scale.

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800+

Partnerships

15

States Across India

50+

Active Markets Tracked

5,000+

Cultivated Acres Digitized

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Who We Serve

Built Around Two Relationships

One network connecting our partner farmers to the buyers who need them — with nothing standing in between.

Structured polyhouse cultivation

Farmers

We work directly with a partner-farmer cultivation network — no aggregator layer between farmer and buyer. Every partner is paid on time and sees exactly where prices are moving before they decide what to sell.

  • 300 acres of partner-farmer cultivation network
  • Real-time price discovery from our AI-driven market price network
  • Area-specific crop rotation optimiser for higher-profitability planning
  • Daily-level settlements — no waiting on payment cycles
Join the network
Modern distribution warehouse

Distributors

Fresh produce buying comes down to one question: will it show up, graded and on time, every time. Produce is sorted and graded at procurement — so nothing sits waiting to move once an order is confirmed.

  • Consistent, quality-graded supply — sorted before every dispatch
  • Built for Q-commerce SLA and HoReCa order-cycle discipline
  • No fixed-contract lock-in — a demand-led SKU basket that flexes with your order pattern
  • Full price & arrival transparency from procurement to dispatch
Become a buyer partner

Procurement

300-acre partner network + local markets

Grading

Sorted & quality-checked at source

Distribution

Q-commerce · markets · HoReCa

Price & market intelligence — powers pricing, grading & sales decisions

Our Sourcing & Distribution Network

From farm clusters to urban markets — a live view of how produce moves through the Urva Group supply chain.

Regional Hubs
Collection Points
Processing Centres
Distribution Nodes

Operating Model

How Urva Group Functions

Four operating pillars, run in sequence — the market read sets the crop plan, the crop plan sets the infrastructure, and grading and routing protect the value created upstream.

01

INTELLIGENCE

Market Intelligence & Data Modeling

We analyze deep State-District-Market-Variety hierarchies and real-time price differentials to forecast demand, identify market fragmentation, and optimize supply planning before a single seed is planted.

Premium / rising Softening Stable
LOCAL REGIONAL NATIONAL

02

AGRONOMY

Precision Agronomy & Infrastructure

We deploy lean farming models utilizing climate-controlled environments—such as polyhouses and net houses. By optimizing plant density and monitoring specific crop cycles, we ensure highly predictable, high-yield outputs.

03

STANDARDS

Quality Processing & Standardization

Produce moves through our central hubs where it undergoes rigorous, FSSAI-certified grading, cleaning, and packaging to meet strict institutional and export-grade benchmarks.

04

LOGISTICS

Optimized Distribution Logistics

We route produce efficiently using advanced distance matrix calculations and logistics modeling, ensuring minimal transit degradation and maximum value realization from field to distribution node.

The Gap We Fill

India grows enough. It just loses most of it on the way to the buyer.

Between the field and the shelf sit four or five intermediaries, no shared view of price, and no record of what was grown where. We are building the opposite: a short, instrumented chain where every kilo has a plot, a grade, and a price attached to it.

01 / PRICE

The farmer sells blind

Rates are quoted at the gate, after the crop is already cut. The grower has no view of what the same lot is fetching two markets away.

Our answer

Live price feeds from 50+ markets, read before the harvest decision — not after it.

02 / QUALITY

The buyer gets a lottery

Mixed grades arrive in one crate. Sorting cost, rejection risk and shrinkage all land on the buyer's side of the ledger.

Our answer

Grading happens at procurement, against a fixed spec, before anything is loaded.

03 / PLANNING

Nobody plans the next cycle

Sowing follows last season's price, so gluts repeat on schedule and the same crop crashes the same month each year.

Our answer

Plot-level records and rotation modelling that set the crop plan against forward demand.

We are early, and we would rather be measured on how the first 800 farms perform than on how large the network sounds.

Work with us

Core Infrastructure

What we actually build and run

Three layers — structures in the field, data about what happens inside them, and a price signal that ties both to the market.

LAYER 01

Protected Cultivation

Polyhouse and net house structures planned, costed and commissioned with the grower — sized to the crop and the plot, not to a catalogue.

Structures
Polyhouse · net house
Planning
Layout & input costing
Support
On-site agronomy
LAYER 02

Agronomic Data Pipeline

Every partner plot carries a record: what was sown, when, under what inputs, and what came off it. That record is what makes traceability and rotation planning possible.

Unit
Plot-level
Captured
Sowing to dispatch
Output
Rotation model & trace
LAYER 03

Price Discovery Nodes

Daily arrival and rate data pulled from the markets we operate around, normalised into one view that sets our procurement price and the grower's sell decision.

Coverage
50+ markets
Refresh
Daily arrivals & rates
Used for
Procurement & sell calls

Contact Us

Let's Grow Together

Whether you're an FPO looking to unlock better prices, an agri brand seeking reliable supply, or an FMCG company wanting rural reach — we'd love to connect.

Call Us

8890712811

Headquarters

Kota, Rajasthan, India